Friday, April 6, 2012

Avatarland

There have been very few successful kickstarts to theme-parks in the Orlando área based on movies or themes to date. Until recently, hype over new areas of a park have been relatively minimal. The Wizarding World of Harry Potter has been a HUGE success in the re-inventing and refreshing of Universal’s Islands of Adventure(IOA). Hugely based on Disney’s recent purchase of Marvel Studios, IOA has spent the last couple years struggling and in need of a new addition. Soon after the last Harry Potter film was sent into production, the park decided that the fanbase for that was vast. And why not ride the coat-tales of the number one international grossing movie of all time? Soon after, The Wizarding World of Harry Potter was born; sending park attendance to record breaking heights within the first month of its opening.

James Cameron walking in Animal Kingdom

But what about other failing parks in the area? Even Disney had record lows in it’s Animal Kingdom park the last few years, and has been looking to revamp and refresh the parks atmosphere. Even through the opening of Everest, Animal Kingdoms one and only Roller Coaster, the park received very little increase after the first few weeks of its opening. So what could Disney do to refresh it’s age old park? James Cameron, and his team at Lightstorm Entertainment have been offered rights to build a very large Avatar Themed section of Animal Kingdom. By 2017, guests will be able to experience the sights, sounds, and feel of Pandora, the planet that the film is based out of. Having the highest grossing film internationally (Before Deathly Hollows pt. 2) caught Disney’s eye, and they decided that this would be their new venture as a company. James Cameron walked the park with his lead designer to get a feel of what he was getting into, and left very encouraged. He mentioned that Animal Kingdom was a perfect place for guests to experience both natural, and supernatural creatures in a world they may not be entirely accustomed to.

We’re more than excited to see what James has in store for this project, and working side by side with the same engineering team that brought you Star Tours, and Tomorrowland, guests can rest assured that this Avatar Universe will be unlike anything they have ever stepped into before. Hype has been building, and more people have spoken out at the excitement than expected. Disney is ready, James is ready, we are ready, how about you? Are you ready?

No comments:

Post a Comment