Tuesday, July 10, 2012

Cabana Bay Resort scheduled for 2014

With it's  750-room Portofino Bay Hotel, 1000-room Royal Pacific, and  650 -room Hard Rock Hotel, Universal Orlando is adding a fourth resort to it's line-up of hotels.

Universal is pandering to a new trend of family resorts that provide value at a lower rate.  The Universal Cabana Bay Resort will accommodate up to 6 persons while offering a more affordable rate with a larger group.

Universal's new corporate owner, cable-TV giant Comcast Corp., is blessing the theme-park giant by investing millions into the entertainment business.   Comcast's blessing is provoking an interest in Universal products and services.
During Universals recent surge of popularity due to the Wizarding World of Harry Potter, park attendance grew 35% increasing to some 13.7 million visitors.   To be more competitive with Disney,  Universal decided to build a new resort that will meet the demand of lower-end family suites due to larger groups.

The only caveat is that the new resort will not offer front-of-the-line park perks with the new Cabana Bay booking which could prove to be detrimental.  By contrast, Disney World is offering the same park perks for a booking at any one of it's 26,000 hotel rooms.

By not offering park perks with a value stay at Cabana Bay Resort, Universal can lure in guests by offering a more attractive price.   But some think this will be a negative affect when guests can not enjoy additional park specials.

But park officials believe that the new tiered ammenities will actually offer guests a wider range of options that it's competitors. 

Cabana Bay will be built on 37 acres adjacent to Islands of Adventure theme park and will be jointly share between Universal and Loews which holds about a 50% stake in the hotel.  Other hotels owned by Universal include Loews Portofino Bay Hotel,  Loews Royal Pacific Resort and the Hard Rock Hotel.

According to artists renderings,  the Cabana Bay hotel will model a large sweeping motor court of a days-gone-by era marked by  road trips Americans grew up enjoying while on vacation.  Images are reminiscent  of a hotel showing a retro-style entrance, with clean lines accented by orange-and-turquoise flourishes.

Opening concurrently with the Cabana Bay in 2014 is the all new theme-park "Land" as a tribute to the famous boy wizard Harry Potter.  Land is expected to create another large frenzy of visitors to the 100 year-old theme park.

No comments:

Post a Comment